The Past Client Waltz – A Dance That Can Generate Millions
From an $8,000 investment in movie tickets, mega agent Seychelle Van Poole of Van Poole Properties and her team walked away from their latest client-appreciation event with 15 referrals, 20+ online reviews and an estimated $4-5 million in future business.
For the Van Poole Properties team, past clients and their referrals are the most reliable sources of leads and highest contributor of business, accounting for over 50% of their $54 million revenue year-to-date.
“Past clients are the most profitable way into a real estate transaction. They trust you and they like you and the services you provide,” she says.
So how does Van Poole prosper with past clients?